Catalogued
Growth-share matrix
- Made by
- Bruce Doolin Henderson; first sketch credited to Alan Zakon
- Year
- 1970
- Field
- Management and industry
- Kind
- Concept diagram
- Room
- How a group spreads — Placed by reading its description, not yet studiedCould also hang in: Values across a surface
8 other forms share this skeleton
Source
Henderson 1970, The Product Portfolio, Boston Consulting Group Perspectives 66
Attribution checked against the source